Get to know RoundSquared.
We're reimagining app marketing so that products of all sizes and categories can acquire loyal, paying users at the lowest cost possible.
We created a new way to market apps because traditional methods no longer keep up with the demands of today’s app ecosystem. Rising ad costs, market saturation, and outdated marketing tactics have made it harder for apps to stand out and grow sustainably.
We recognized the need for a smarter, more efficient approach—one that prioritizes authentic user engagement, leverages the power of value-driven content, and focuses on long-term user retention. Our system is designed to cut through the noise, ensuring that apps of all sizes can not only scale rapidly but do so by acquiring the most loyal, valuable users at the lowest possible cost.
This isn't just about downloads; it’s about building a lasting relationship with your users, creating a foundation for growth that continues to deliver returns long after the initial install.
Meet the Founders.
Patrick Eagan
Co-Founder, Head of User Acquisition
Boston, MA
For over a decade Patrick has been at the cutting edge of the digital advertising and marketing industry. In 2012 he began his entrepreneurial journey by launching a small software business. However, noticing increasing demand for digital marketing services this quickly transitioned into a long successful career in the advertising and marketing arena.
Now over 500 clients later, spanning across nearly a hundred industries, and with over $70 million in ad spend managed he has shifted his focus into helping the clients he is most passionate about. With RoundSquared he is obsessed with leading the teams to develop market leading strategies that drive user growth across all channels for high growth early stage startups all the way to massive publicly traded brands.
Nick began his entrepreneurial journey by co-founding a Salesforce education program at the University of Kentucky. Soon after, he co-launched a mobile app that provided exclusive food and drink specials at select venues in Lexington, KY, where he scaled the user base to thousands of paying customers. As the marketing lead for the venture, Nick oversaw social media, content production, events, ambassador programs, and user acquisition, honing his skills in creative marketing and community building.
Since then, Nick has achieved several key milestones, including scaling his local app to thousands of downloads, growing his real estate advertising agency to six figures, and generating millions of app downloads for clients. His passion for connecting people also led him to found App Talks, a community designed to support app founders with the resources and networking opportunities he wished he had when first starting out.
Nick Grayson
Co-Founder, Head of Growth
Nashville, TN
